Fatty Crew

Fatty Crew is the umbrella for the Fatty empire, a group of NYC-based restaurants inspired by ethnic flavors and run by a group of New York personalities (see Fatty Crab, Fatty ‘Cue, Cabrito). Known for the eclectic characters that run the business, the identity design uses playful illustration and comic book inspiration to communicate the fun and humor that has made the Fatty empire such a success. At the helm are Rick and Zak (pictured at top). Together their heads rule the crew.

In collaboration with JWright Design.